Playtika (PLTK) Q1 2026 Earnings Transcript Motley Fool Transcribing, The Motley FoolMon, June 1, 2026 at 8:54 PM UTC 0 Logo of jester cap with thought bubble. Image source: The Motley Fool. Thursday, May 7, 2026 at 8:30 a.m. ET CALL PARTICIPANTS Chief Executive Officer — Robert Antokol Chief Financial Officer — Tae Lee TAKEAWAYS Total Revenue $744.7 million, up 9.7% sequentially and 5.5% year over year, reflecting momentum across the portfolio. Adjusted EBITDA $125.2 million with a margin of 16.8%, reflecting planned investment cadence at SuperPlay. Net Loss Negative $57.
Playtika (PLTK) Q1 2026 Earnings Transcript
Motley Fool Transcribing, The Motley FoolMon, June 1, 2026 at 8:54 PM UTC
0
Logo of jester cap with thought bubble.
Image source: The Motley Fool.
Thursday, May 7, 2026 at 8:30 a.m. ET
CALL PARTICIPANTS -
Chief Executive Officer — Robert Antokol
Chief Financial Officer — Tae Lee
TAKEAWAYS -
Total Revenue -- $744.7 million, up 9.7% sequentially and 5.5% year over year, reflecting momentum across the portfolio.
Adjusted EBITDA -- $125.2 million with a margin of 16.8%, reflecting planned investment cadence at SuperPlay.
Net Loss -- Negative $57.5 million; Adjusted Net Income -- $13.6 million, with adjustment driven by increased contingent consideration tied to SuperPlay outperformance.
DTC (Direct-to-Consumer) Revenue -- $291.8 million, up 16.7% sequentially and 62.8% year over year, setting another record and approaching a $1.2 billion annual run rate.
Disney Solitaire Revenue -- $123.3 million, up 72.1% sequentially; described as "scaling faster than any title in our 15 years history."
Bingo Blitz Revenue -- $153.7 million, down 3% sequentially and 5.4% year over year, with management noting persistent category leadership.
June's Journey Revenue -- $76.0 million, rising 8.7% sequentially and 10.4% year over year, marking the best quarter for the studio since Q2 2024.
Slotomania Growth -- 4% sequential revenue increase, reaching a milestone in stabilizing a mature social casino title.
Casual Segment Mix -- Casual games now represent 76% of business revenue, with the transition described by management as "largely complete."
SuperPlay -- Management expects SuperPlay to deliver positive adjusted EBITDA by Q2, with investments front-loaded in Q1 to capitalize on user acquisition returns.
Sales and Marketing Expense -- $360.6 million, up 32.7% year over year, significantly weighted toward SuperPlay user acquisition.
Average Daily Paying Users (ADPU) -- 387,000, up 8.4% sequentially and down 0.8% year over year.
Average Daily Active Users (ADAU) -- 8.6 million, up 8.9% sequentially and down 4.4% year over year; Monthly Active Users -- 30.1 million.
ARPDAU (Average Revenue Per Daily Active User) -- Increased 1.1% sequentially and 8% year over year.
Cash and Equivalents -- $779.2 million as of March 31, 2026, with a $461 million SuperPlay earn-out paid after quarter-end.
Dividend Suspension -- Dividend program suspended to preserve liquidity and enhance balance sheet flexibility.
Revenue Guidance Raised -- Outlook increased to $2.75 billion to $2.85 billion from prior $2.7 billion to $2.8 billion, driven by SuperPlay outperformance and core portfolio strength.
Adjusted EBITDA Guidance Raised -- Outlook raised to $750 million to $790 million from $730 million to $770 million; management signals continued flexibility for reinvestment.
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RISKS -
Net Loss and GAAP Pressure -- Net loss of $57.5 million is attributed to the GAAP impact of increased contingent consideration, which management notes "can fluctuate from quarter-to-quarter and is excluded from adjusted EBITDA and adjusted net income."
Bingo Blitz Revenue Decline -- Revenue for Bingo Blitz decreased both sequentially and year over year; management attributes most of the year-over-year pressure in the core portfolio to "Bingo's slower start to the year."
Year-over-year Decline in Core (Ex-SuperPlay) -- Management and CFO Lee acknowledge that "the business, if you just exclude SuperPlay, is still down year over year."
Management attributes portfolio momentum to the rapid scaling of Disney Solitaire and record DTC revenue growth, with the latter now nearing a $1.2 billion annual run rate. The Playtika (NASDAQ:PLTK) team underscores a strategic mix shift, as casual games reach 76% of revenue, supported by increased capital allocation toward high-return franchises and scaled user acquisition in SuperPlay. Following a $461 million SuperPlay earn-out paid post-quarter, Playtika has suspended its dividend and is prioritizing balance sheet flexibility, with further actions under consideration to strengthen liquidity. Full-year revenue and adjusted EBITDA guidance are raised, with leadership emphasizing a balanced approach between reinvestment and margin discipline as market opportunities arise.
SuperPlay is forecast to contribute positive adjusted EBITDA beginning in Q2, as front-loaded marketing investments taper according to management's discussed spending cadence.
Stabilization in Slotomania's sequential growth marks a key milestone within the mature social casino portfolio.
Top titles hold #1 or top-3 positions in their categories, with Disney Solitaire and Solitaire Grand Harvest jointly leading within the solitaire segment.
Management describes AI as a "tailwind" for scaled mobile gaming operators, citing operational efficiency gains without changes to core competitive dynamics.
The company is not prioritizing capital returns such as buybacks, instead favoring reinvestment and maintenance of liquidity for future earn-out obligations and strategic options.
DTC penetration has expanded across all major franchises, further diversifying the revenue mix and improving unit economics as noted by management.
INDUSTRY GLOSSARY -
D2C (Direct-to-Consumer): Distribution model where games are delivered directly to players through proprietary channels, bypassing third-party platforms to enhance profitability and data access.
SuperPlay: Playtika's acquired game development studio, now a significant growth engine driven by high-performing titles such as Disney Solitaire.
UA (User Acquisition): Marketing spend allocated to acquire new players for mobile and online games.
ARPDAU: Average revenue generated per daily active user, a key monetization efficiency metric in mobile gaming.
Full Conference Call Transcript
Robert Antokol: Good morning, and thank you for joining us. This was a great start of the year, and we are seeing momentum across the portfolio. Our largest franchise continue to execute at scale. We have allocated investments toward the highest-return opportunities and DTC continues to grow as a key driver for unit economics. With that context, the headline for me is this Disney Solitaire. What we are seeing is outstanding and it's rare at this scale. This Disney Solitaire has scaled faster than any title in our 15 years history and continues to outperform expectations. Our SuperPlay studio has taken world-class IP, built a strong game economy around it and delivered extremely well.
We are investing heavily in user acquisition behind Disney Solitaire and the returns we are seeing support that level of investment. It is some of the best ROI we have seen in the portfolio. This is not a lucky outcome. SuperPlay is now operating at a scale that matters for Playtika, and it is validating the strategy behind the acquisition, investing in the right teams and backing them with the capital and operating discipline to build large, long-lasting franchise that compounds cash flow over time. Disney Solitaire is the latest example of that, and we believe it will not be the last. And it is not only SuperPlay.
The core business is executing, and we are seeing quarter-over-quarter stability across the organic portfolio. We are investing behind our winners and stepping back where the return profile is not there. That discipline is showing up in the revenue mix. Each year, more of our revenue comes from long life casual games with broad reach. D2C has become a core part of how we run the business, improving unit economics and supporting more durable cash flow profile. Casual is now 76% of our business, and that transition is largely complete. We are a casual mobile gaming company with a strong social casino business that generates strong cash flow.
Our casual franchise are in a leadership position with broader reach and longer runway. And we compete in the categories where scale and winners-take-most dynamics are more pronounced. With SuperPlay serving a growth engine, our portfolio remains anchored in scaled franchise with competitive advantage, while we continue to manage our slot title in a fragmented landscape. And the mix shift doesn't mean we have taken our eye off social casino. We are managing it with a clear goal to maximize lifetime value, stay disciplined on returns and improve stability where we can. On Slotomania, we're encouraged by the start of the year. Last quarter, we told you to expect quarter-over-quarter improvement in Q1, and we delivered it.
Slotomania grew 4% quarter-over-quarter in the first quarter. This is a mature competitive category, and we are not making a forward promise of continued growth from here. Flattening the decline and showing early stability is an important milestone, and it matters for the overall durability of the portfolio. On D2C, we have grown close to $1.2 billion annual run rate. Few companies in mobile gaming operate at our scale. And it matters beyond the margin benefit when you own the transaction, you improve unit economics and gain more direct tools to engage and serve players over time, which supports durability. Every quarter, we become more central to how we operate. Our results give me confidence.
SuperPlay is scaling, D2C is compounding, and this portfolio is in better shape and a stronger direction. We are executing with discipline. Tae will take you through the details. Thank you.
Tae Lee: Thank you, Robert, and good morning. I'm going to start with the financial highlights for the quarter, and then I'll take a step back and walk through the key themes that matter for how to interpret our performance and the business. In the first quarter, we delivered total revenue of $744.7 million, up 9.7% sequentially and 5.5% year-over-year. Adjusted EBITDA was $125.2 million, representing a margin of 16.8% Importantly, the core business, excluding SuperPlay, continues to generate meaningful adjusted EBITDA and cash flow, and the consolidated margins reflect the planned investment cadence at SuperPlay. We expect SuperPlay to start driving positive adjusted EBITDA in Q2. Net loss was negative $57.5 million and adjusted net income was $13.6 million.
Our adjusted net income excludes the GAAP impact of incremental contingent consideration, which increased this quarter as SuperPlay is tracking ahead of the performance assumptions underlying our last reported results. Our DTC business set another record in the first quarter. We delivered DTC revenue of $291.8 million, up 16.7% sequentially and 62.8% year-over-year. The headline is simple. SuperPlay is scaling and the core is generating meaningful adjusted EBITDA and cash flow. With that context, there are three points that matter for how to think about our results in the business. First, the core is durable, and we're focused on games at scale.
In mobile gaming, the portfolio naturally concentrates around the titles with scale and community, and that shows up in our market position. Across our largest franchises, we hold the #1 or top 3 position in multiple core categories, and that's the backbone of our strategy, focusing capital on games that can be winners in their respective genres. In tabletop games, we occupy all 3 top positions with Disney Solitaire, Solitaire Grand Harvest and Domino Dreams. Within solitaire specifically, Disney Solitaire and Solitaire Grand Harvest together represent category-leading scale, giving us a leading position in the sub-genre. Across our casual franchises, we hold leadership positions in large, enduring categories. June's Journey is the #1 title in hidden object.
Bingo Blitz is the #1 bingo game and Dice Dreams is a top-3 coin looter game. In poker, WSOP is the #1 poker title. Slotomania remains a core legacy title, providing scale and stability as we focus incremental capital on titles with winners-take-most dynamic. Second, Q1 margins reflect SuperPlay investment cadence, not structural pressure. Our in-app purchase business model is well established and repeatable. We acquire players, convert them to payers and scale live games supported by a durable community. When that community is in place, these titles generate cash over a long period of time. And that's the playbook we've successfully repeated for 15 years.
SuperPlay is in a rapidly scaling phase, and our marketing spend is intentionally weighted toward the first half of the year. As a result, the near-term margin and consolidated adjusted EBITDA in Q1 reflects timing, not the long-term earnings and cash flow potential of the studio. Third, AI is a tailwind for scaled operators. Investors have asked whether AI changes the competitive dynamics in mobile gaming. Our view is that it's a tailwind. Content creation has never been the barrier to entry in our industry. The hard part has always been building and operating a live game at scale.
Live ops cadence, retention and monetization system and the communities that keep players engaged over time, AI is helping accelerate how we build and run those systems. If targeting and optimization improve, companies with scale, data and operating discipline should benefit, but it doesn't change the fundamentals. You still need product market fit and you still need to allocate user acquisition dollars. AI will let strong operators do more with the same or fewer resources, and we intend to be one of them. Now let's turn to the portfolio, starting with performance in our top 3 revenue titles for the quarter, Bingo Blitz, Disney Solitaire and June's Journey.
Bingo Blitz delivered $153.7 million of revenue this quarter, down 3% sequentially and 5.4% year-over-year. Importantly, we believe this does not reflect a change in the underlying strength of the franchise. Bingo Blitz remains the #1 Bingo title worldwide across iOS and Google Play and continues to operate as a category leader in a winner-take-most market. While the quarter reflected a slower start to the year, the underlying economics remain resilient due to the strong growth of Bingo Blitz's DTC business. As we've noted before, DTC is a meaningful lever for Bingo's economics, and that mix shift continues to support the financial profile of the franchise. Disney Solitaire generated $123.3 million in revenue, up 72.1% sequentially.
The key takeaway is the speed and consistency of that scale. Disney Solitaire is growing faster than any title in our history. The combination of a proven scaling engine and Disney's brand reach expands the top of the funnel meaningfully. Based on what we're seeing today, we believe the franchise still has room to grow from here. June's Journey delivered $76.0 million in revenue, up 8.7% sequentially and 10.4% year-over-year. It was the best quarter for the studio since Q2 of 2024. More importantly, this is a clear category winner. The leadership matters because it gives the franchise room to keep monetizing, not just sustaining as we keep tightening live ops and expanding mix levers like DTC where appropriate.
And that's why we're excited about the runway. We see June's Journey as a title that can become a $1 million a day game over time, given its leadership position, durability and the monetization potential that still sits in this franchise. Let's turn to specific line items in our P&L. Cost of revenue was $192.2 million, down 2.6% year-over-year. Lower platform fees from the continued growth of our DTC business provided a benefit, which was partially offset by royalty expenses. R&D was $98 million, down 5.6% year-over-year, driven by lower head count and reduced outsourcing spend as we streamlined our cost structure, partially offset by severance related to workforce reduction.
Sales and marketing was $360.6 million, up 32.7% year-over-year, driven primarily by incremental performance marketing spend for our SuperPlay games. As we move through the year, we expect spending to normalize from the Q1 peak and step down sequentially, consistent with the cadence we discussed in prior periods. G&A was $143.5 million, up 120.1% year-over-year, driven primarily by the GAAP impact of incremental contingent consideration. Excluding that item, G&A would have been $48.5 million, reflecting lower share-based compensation versus the comparable period. As a reminder, contingent consideration expense from this past quarter is a noncash fair value adjustment that runs through GAAP results. It can fluctuate from quarter-to-quarter and is excluded from adjusted EBITDA and adjusted net income.
Average daily paying users reached 387,000, up 8.4% sequentially and down 0.8% year-over-year. Average daily active users reached 8.6 million, up 8.9% sequentially and down 4.4% year-over-year. Monthly active users totaled 30.1 million, underscoring the scale of our global player community. ARPDAU increased 1.1% sequentially and 8% year-over-year. Turning to the balance sheet. As of March 31, we had approximately $779.2 million in cash, cash equivalents and short-term investments. Since then, we paid $461 million to the former shareholders of SuperPlay as an earn-out payment. We remain focused on maximizing cash flow and preserving liquidity, and we've taken actions to prioritize balance sheet flexibility, including suspending our quarterly dividend.
From here, we are actively evaluating options to further strengthen our capital structure and extend our maturity runway. Addressing our maturity profile and ensuring ample liquidity is a top priority for management, and we're working deliberately towards the best long-term solution. Finally, guidance. We're raising our revenue outlook for the year from $2.7 billion to $2.8 billion to $2.75 billion to $2.85 billion. SuperPlay is performing ahead of plan, and we're also seeing better-than-expected performance in the core portfolio. On adjusted EBITDA, we're raising our adjusted EBITDA range from $730 million to $770 million to $750 million to $790 million. At the same time, we want to be clear about how we're managing this.
We're not optimizing the business to harvest near-term adjusted EBITDA at the expense of long-term value. We're managing performance carefully and intentionally to preserve the option to reinvest incremental dollars in the business in the second half, whether that's user acquisition or R&D, while still maintaining discipline on margins and cash generation. Said differently, our guidance ranges reflect strong execution, but they also reflect a deliberate choice to keep flexibility. If the opportunities are there, we want the ability to press our advantage and invest rather than lock ourselves into a single maximize EBITDA path. We entered 2026 with momentum in the business, and the first quarter gave us more reasons for conviction.
We'd be happy to take your questions.
Operator:[Operator Instructions] Our first question for today comes from the line of Chris Schoell from UBS.
Christopher Schoell: Given the front-end loaded investment you flagged for the year, how are you thinking about the ability to retain users and sustain monetization as sales and marketing steps down in the coming quarters? And congrats, Tae, on the new role. Any thoughts you can give around your capital allocation priorities and how you plan to balance investment with lowering leverage, M&A and/or buybacks here in the near term?
Tae Lee: Yes. Thanks for the question, Chris. So on sales and marketing, as you know, Q1 is normally our highest UA quarter even without SuperPlay. And this year, that normal seasonality was amplified by the opportunity that we saw in SuperPlay. So going into the year, what the studio planned to spend versus what we ended up spending, we leaned in because the return profile supported it. So when we talk about the return profile, we're talking about there -- with the increase in sales and marketing on a sequential basis, there was little degradation in the returns associated with that spend. And so we leaned into the marketing investment for the quarter.
However, we shouldn't view Q1 as a run rate for the year. I think from here, the expectation is that we do intend to have a meaningful step down in spend as we move through. And again, the important point is that it's not about pulling back because the opportunity is weakening. It's about moving from a concentrated launch and scale phase toward a more normalized cadence while continuing to invest where returns justify it. Now with that said, as we think about the broader performance of -- again, if you think about where that spend was really concentrated in the quarter, a lot of it went to Disney Solitaire.
And it's important to highlight that not only was the revenue outperformance due to the returns and the amplified spend, but the performance of the cohorts from last year. So the cohorts of players in Disney Solitaire that started playing in Q3 and Q4, as they went through the cycle and as we looked at day 180 and day 240 returns, the performance improved over time. And so that gives us confidence in the outlook that we'll be able to sustain the revenue levels even as we pull back on some of that UA spend. Your question on capital allocation.
I mean, capital allocation is certainly top of mind for us and in terms of order of priority, we think about obviously investing in sort of the core business, including the SuperPlay assets. But as you heard from us last quarter, part of the philosophy and the thinking currently is that we want to maintain sort of maximum liquidity. We do recognize that after the year 1 earn-out, you saw in our filings that the contingent consideration value for SuperPlay went up, basically, as we talked about in our prepared remarks, that's due to the fact that the business is outperforming expectations.
And so we want to make sure that we're maximizing liquidity to ensure that we're funding of all earn-outs using the cash that we generate. And so in terms of capital return, I would say that is not a priority at the moment. In terms of M&A, again, you've heard us now say multiple times, when we acquired SuperPlay, we acquired the crown jewel of independent studios that were out there. And now it's a significant growth driver for the business. We've gone 3 for 3 with Dice, Domino and Disney. And as you know, we have another Disney game in the pipeline. So the focus is on reinvesting in that growth engine.
Christopher Schoell: And if I could just follow up on the SuperPlay earn-outs. Can you just remind us the timing and the amount of the cash payment this year? And along those lines, any color you can just give on the growth across the portfolio for SuperPlay in 1Q? It would just be helpful as we think about modeling the earn-outs beyond '26.
Tae Lee: Yes. So we made the payment last month. So you don't see it reflected in our Q1 balance sheet since it's as of month-end March, but the payment went out last month. And so the way the agreement is structured, any incremental earn-outs that the studio earns, the earn-out gets paid in the second quarter of the following year.
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Operator: And our next question comes from the line of Aaron Lee from Macquarie.
Aaron Lee: Congrats, Tae, on the new role. I wanted to ask about the social casino business. Nice to see the comments on Slotomania. So with regard to competitive pressure from sweepstakes casinos, we've seen a number of states kind of pass legislation banning the category and more states floating legislation to do the same. Wondering if you can comment on whether there's been any relief in competitive pressure that you can see for the category?
Robert Antokol: Thanks for the question. Again, when we're looking at the category of social casino, yes, we had last year some toughness of growing the business and our revenues, well, decreased. But our goal was always to stabilize the business. And I think when you look at the result of Slotomania this quarter, and I said it in the last conversation 3 months ago that we're going to grow this quarter. So this quarter, we grew 4%. And when I look in the future of our business, it's going to be stabilized, it's going to be a strong cash flow to the company.
And I cannot react on the competitors or legal or illegal, it's not related to me, but it's related to me that I know I'm still leading the category and I'm growing there and I'm stabilizing the business. Thank you.
Aaron Lee: Got it. Okay. And then on direct-to-consumer, another record quarter of D2C here, nice job on that. You guys have always been the leader here, and I'm sure the App Store policy shifts are probably helping. But is there something incremental you've learned about the D2C platform that is unlocking this penetration? And how would you characterize the opportunity from here?
Robert Antokol: So D2C was always one of our growth engine to be a profitable, strong cash flow company. And we were the first one and the leaders in this business. Right now, today, we still believe growing D2C. I think the changes that we see on the platform is giving us some edge. But for us, we are focusing at what we can do in our ability. It's not only cash flow, it's not only better profit. It's giving us a lot of independency to work with the games, to check games, to do Q&A, to do things that we cannot do on other platforms. So for us, D2C was always one of our main benefits. And you see the numbers.
We are growing and growing and growing. And we still don't know where it's going to stop.
Tae Lee: Yes. And Aaron, just to add to Robert's point, our DTC business is also pretty diversified. And as you noted, the changes in the App Store policies certainly is helping as a tailwind. But I think the way we thought about it as a company, once that opportunity became available, I think it's important to note that we didn't think about it as sort of a single-game opportunity, but made sure that we were tactically taking advantage of the situation across all of our games. And so it's not -- historically, you've heard us talk about pushing DTC as an opportunity at the right time depending on where that game is in its life cycle.
What we've seen in the last couple of quarters is that we have the DTC option available across all the games in our portfolio, including our SuperPlay games. And so you have the overall number of DTC, as Robert talked about, run-rating at $1.2 billion a year. One of the biggest drivers of growth year-over-year comes from Bingo Blitz, which is our #1 game, and it continues to grow the DTC business. And so again, I think it's important to note that we saw the opportunity, and we really took advantage of the situation to grow our business that way.
Operator: And our next question comes from the line of Colin Sebastian from Baird.
Colin Sebastian: I have two questions. Maybe first, Robert, can you talk more about the stability or durability you cited across the organic portfolio? Obviously, June's Journey is one that you called out doing really well. But more broadly, do you think the organic portfolio in aggregate can return to growth this year? And then I have a follow-up maybe for Tae. With the shift away from UA spend for Disney Solitaire, does that give you an opportunity to shift more resources over to the organic titles? Or is it really just more of a shift towards retention over acquisition for the balance of the year?
Robert Antokol: Thanks for the question. I will take the first one. We always looked at our games. We had last year the issue with Slotomania. And I always said that we had 10 games, 8 games, 9 games, and sometimes we have issues with 1 game. But overall, we are positive. And I think when you look at this year and we look what we did in the last 6 months, we changed many things in a few of our games. We stabilize. We are working to stabilize all the category of social casino and the organic games that -- last year, June's Journey performed -- their performance wasn't amazing.
You see a huge change this year because we decided to take the approach to focus the [indiscernible] games. This is the main game that we are focusing. This is the game that we believe can take the organic portfolio to grow, and we still believe in it. And we show the market. It was always -- everybody was very [ optimistic ] about us saying, okay, Slotomania is going down, what is going to happen? No, we showed the market that we know how to stop it. We know how to change. We know how to improve and look at our portfolio. We have an amazing, amazing time in Playtika right now in the organic category. Tae?
Tae Lee: Yes. Colin, I think just to add to that, too, I think the better way to think about our portfolio is not just SuperPlay and then the rest of the business, right? We've talked about how we approach capital allocation. And so separating the portfolio into areas where we're choosing to prioritize capital and resources versus the parts of the business that we're managing primarily for value, cash generation as well as games that you've heard us say that we're deprioritizing. You have the numbers for SuperPlay in 2025. And so if you isolate it, you kind of get at the rest of the business year-over-year change in revenue.
But again, I think it's important to note that you have to think about the category outside of SuperPlay being modestly better sequentially, although still down year-over-year, with most of that year-over-year pressure tied to Bingo's slower start to the year that we spoke about. But again, offset by the fact that DTC in Bingo really accelerated in Q1, holding sort of the economics stable. If you look at Poker, Poker was broadly stable. You saw pressure in slots. The year-over-year comps are hard in slots, but it will get easier over time given the trajectory that Slotomania went through last year. But the trajectory in slots was more stable sequentially.
And then, of course, the deprioritized part of the portfolio is now relatively small and continues to decline as expected. So the honest sort of answer is, yes, the business, if you just exclude SuperPlay, is still down year-over-year, but that's not the full story. What matters is we're seeing signs of stabilization in parts of the portfolio where we're allocating capital with intent, particularly in scaled casual and core cash-generating assets. That's why in our prepared remarks, we wanted to sort of remind people of the scale and leadership position that we have across many of these games because this is exactly how we want to manage the business.
That's the strategy that we've been implementing the last couple of years. And I think this quarter really shows that the results are coming through in the numbers clearly. So improved mix over time, healthier base of revenue, more revenue coming from casual assets with broader reach and longer useful life. And again, direct investment toward the highest-return franchises and making sure that we're preserving cash generation from the older sort of legacy social casino games. On the point about UA away from Disney Solitaire, listen, if we think about the portfolio as a whole. So there's opportunities where, like I mentioned, there was no degradation in the return profile.
You see meaningful continued growth coming from the older cohorts in Disney Solitaire that were acquired in the second half of last year, continuing to perform well in Q1 because of, again, our business is road map based, right? So after the upfront UA period, what drives growth is retention, monetization, live ops execution and the ability to keep cohorts productive over time. And that's what we've done consistently well over the last 15 years.
Now in terms of just the pace of the spend, I think you're going to see that the marketing spend outside of the SuperPlay games, that will kind of follow our more typical cadence of how we've tended to spend UA over the course of the year. But sort of on a consolidated basis, you will see that significant step down from Q1 to Q2 and then to the second half of the year.
Operator: And our next question comes from the line of Doug Creutz from TD Cowen.
Douglas Creutz: You talked about how good the KPIs are for Disney Solitaire. And clearly, that gave you a lot of confidence to invest in it in Q1. Can you talk about tactically why you think it's advantageous to load so much of your UA spend for the game into Q1 rather than spreading it more evenly across the year? Is there something about the dynamics of the market in Q1 that make it so? Is it about the cadence of content for the game? Can you kind of go into why you feel like it's better to have so much of your marketing spend early in the year?
Tae Lee: Yes, Doug, thanks for the question. So for us, because we're in-app purchase based, right, you always have to think about the marketing spend or campaign alongside sort of product innovation and things in the road map. But I want to kind of go back to what I mentioned on one of the prior questions where going into the year, it was always the plan that it would be front-loaded.
It was always the plan that it would be in Q1 because we wanted to -- because -- again, because of the payback that we saw in Q4 and payback literally just [ in, ] if you spend it and how quickly you make it back and then the strength of the cohort is after you made it all back, what you continue to gain. The important thing to note is even with the sequential step-up in marketing that we saw from Q4 to Q1 that there was a little degradation in the return profile. So then with that opportunity, we increased or accelerated the spend further.
So that's what you're seeing in sort of the consolidated number and why you have the revenue performance being where it's at and the impact on adjusted EBITDA.
Operator: Thank you. This does conclude the question-and-answer session as well as today's program. Thank you, ladies and gentlemen, for your participation. You may now disconnect. Good day.
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Source: "AOL Money"
Source: Money
Published: June 2, 2026 at 01:18AM on Source: MANUEL MAG
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