Sprite fans go wild as beloved limited-edition flavor becomes permanent
Sprite has announced it's making a fan-favorite limited-time flavor a permanent addition. The soda brand recently confirmed its Sprite Chill was becoming a permanent flavor after it was named last year's top-selling Coca-Cola innovation in North America. '[Chill] grew Sprite trademark household penetration, which is amazing in a mature category,' Kate Schaufelberger, brand director for Sprite at The Coca-Cola Company, told Marketing Dive. 'It recruited consumers into the trademark, which is unbelievable and a standard we always want to achieve with innovation.
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